Inspired by his perception of contemporary watchmaking and an incomparable flair for marketing, Sassoun Sirmakes launched Cvstos at the age of just 21. The son of Vartan Sirmakes, President of Franck Muller Watchland Group, Sassoun Sirmakes was immersed in the world of watchmaking at a very early age and began to work in the industry with an enduring passion. In 2005, Sassoun Sirmakes decided to branch out and create Cvstos, by teaming up with one highly talented partner: Antonio Terranova. Revealing Sassoun Sirmakes’ acknowledged understanding for innovation and creative designs, Cvstos timepieces are totally dedicated to trendsetters across the world.